Dr. Florian A. Schmidt, born 1979, professor for Conceptual Design and Media Theory at the University of Applied Sciences HTW Dresden.

I hold a diploma in Communication Design from the Weissensee Academy of Art Berlin and a PhD from the Royal College of Art in London. My doctoral thesis, published under the titel »Crowd Design« in 2017, is an analysis of the mechanisms and the history of crowdsourcing, especially in the context of design.

Beside my work as a designer, I have been publishing books, journalistic articles and academic studies on the intersection of design, digital media and the future of work since 2006. Since 2008 I have been been working as a university teacher for design, design theory and design history at various art schools. From 2015 to 2017 I was editor-in-chief of the print magazine »agenda design«, and used to write for trade journals such as designreport and t3n.

Since 2018 my focus is decidedly on teaching design and media theory.

Current research interest: the emerging image ecologies of text-to-image synthesisers and their implactions for the design industry.


not on Facebook, LinkedIn etc.
reluctantly on Google Scholar  Research Gate

-> for a German list of publications scroll down the home page of this website