Florian A. Schmidt (Foto: Michael Ebert-Hanke)Dr. Florian A. Schmidt, born 1979, is professor for Conceptual Design and Media Theory at the University of Applied Sciences HTW Dresden.

He holds a diploma in Communication Design from the Weissensee Academy of Art Berlin and a PhD from the Royal College of Art in London. His doctoral thesis, published under the titel »Crowd Design« in 2017, is an analysis of the mechanisms and the history of crowdsourcing, especially in the context of design.

Beside his work as a designer, he has been publishing books, journalistic articles and academic studies on the intersection of design, digital media and the future of work since 2006. Since 2008 he has been working as a university teacher for design, design theory and design history at various art schools. From 2015 to 2017 he was the editor-in-chief of the print magazine »agenda design«.  Sometimes he writes for magazines such as designreport and t3n. Since 2018 his focus is decidedly on teaching.


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Books and Studies